In this article
Are used for promotion and are specific for a target.
Landing Pages
- Initial part: Background image with promotional phrase on it (what, for whom) and call to action button (how to get it) Below the image write a small introductory paragraph, which can also be generic
- Central part: Paragraphs consisting of "image+text" (grid structure) Max 5 paragraphs In addition to the paragraphs you can adapt this part, for example with icons and centered texts
- Final part: Phrase with which the user is still motivated to download/purchase the software, Button/s call to action
- DO NOT describe in detail the general benefits of the software, but focus on the specific benefits that will have the user to whom the landing page is dedicated
- DO NOT write in detail features or topics that are already explained on other pages
- Write using the "You" (follow the guidelines of the Writing Goals page)
- Insert in the text some internal links for further information
- Texts and paragraphs NOT too long