Newsletters

In questo articolo

Concept

Newsletters are an effective channel of communication with our users. We can reach different kinds of users with different kinds of messaging and content.

Our newsletters should be sent periodically with useful news and resources that we provide or with something that is of actuality.

It is also a channel to communicate with our users using previous versions. We will kindly remind these users why and how they can update to the latest version.

Tips and guidelines

Here below are some general tips and guidelines to keep in mind when writing a newsletter:

  • Emails should be short and easy-to-read. Stick to a few points and key resources.
  • Have a clear objective when writing.
  • Focus on providing value to our customers.
  • When writing to users using previous versions: clearly enunciate the benefits and price of the latest version.
  • When possible write about news and resources that are thematically connected.

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